Introduction - Product Life Cycle

Introduction - Product Life Cycle

At the Introduction Stage market size and growth is slight.
it is possible that substantial research and development costs have been incurred in getting the product to this stage.
In addition, marketing costs may be high in order to test the market, undergo launch promotion and set up distribution channels.
It is highly unlikely that companies will make profits on products at the Introduction Stage.
Products at this stage have to be carefully monitored to ensure that they start to grow.
However of there is no groth the best possibble solution to prevent anymore money lose would be to withdraw or end the product.

Any business that is launching a new product That this initial stage requires requires significant Investment.