Dogs
Low Market share and Low growth.
  • Businesses that are going down hill.
  • Products that fails to do well in the market.
  • Products that are not popular.
  • Products that are not very well branded and advertised.

Improvements that can be made to move up to the question marks!
Low market share and high growth

Next step to achieve a rising star!
High market share and high growth

The top level that most businesses plan to achieve is a Money Cow!
This is where you have High Market share and Low Growth